Monday, September 24, 2007

Real virtual identity=real life:: fake virtual identity=virtual identity

I imagine a new search for someones virtual identity to search all social networking sites and cross reference each one, completing a full circle analysis to their actual identity. It would also search for personal web pages. This would be a search engine dedicated solely to people search. Bosses would be able to use this for future employees prior to conducting interviews. You can use this for long lost loves, or high school classmates. There would be some sort of filtering system to only gather information you would need/want. For example a high school friend doesn't necessarily want to know the persons demographics because they already know these details; they might search by these but they don't need to take up unnecessary bandwidth in the returned results.

There can also be a filter between someone's real identity vs. fake. Many people create fake identities to avoid giving out personal information. This allows people to keep their real life and virtual life separate.

Software that do similar searches that already exist include: Spock, wink, and pipl just to name a few. There's also this site Fake Name Generator
where people can go to create fake identities/personas for personal use or user case study analysis etc.

Ultimately the next design icon will be the virtual identity whether real or fake. Because whether we like it or not our online identity intertwines with our personal life.

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