I think John Maeda touches on a very basic rule here. This inspires me to design simpler. After all what are the greatest designs out there, if not simple?
The IPOD is simple with only "two" physical buttons everyone knows how to use it (even my mom ;-D).
Point and shoot camera allowed everyone to become a photographer.
and had to add in OXO good grips because of its social consciousness...and who could forget great design!
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